Flight Fleece

MISSION AND VISION

 

To further elevate Jordan Women’s Flight Fleece franchise, this design reset features the evolution of the previous key elements to  accelerate its path to become the most coveted lifestyle fleece collection in her world.

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DESIGN APPROACH

 

Create an authentic streetwear fit for her, through crafted and strategic volume placement to give her ample room and coziness that she looks for, minimizing distractions from doing her multifaceted activities.

 

Utilize premium design elements, through trims, butter-like fabrication, and satin hood lining catered to women with textured hair.

 

With sustainability in mind, using fabrications with the highest possible recycled fiber content and exploring other methods of make to prolong life cycle.